Korean electronics behemoths LG and Samsung have been fighting each other unfairly. Everybody is competing to have the best 4K TV.

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The conflict has expanded to cloud gaming now that both TV manufacturers are well-established as premium TV players. It was stated by LG that the Google Stadia Pro online game streaming service will be free to use for three months for both new and existing LG TV owners.

The promotion by LG will begin on August 10 and run until January 2023. The free service will only be available to viewers with an LG TV with the web OS brilliant TV platform version 5.0 or above. It primarily applies to OLED and QLED sets that were sold after 2020.

The company’s C2 OLED TV series also features a 42-inch model, the minor OLED TV, and one aimed at gamers and fans of the best OLED TVs with limited viewing space.

Samsung, meanwhile, has been busy making its gaming push. The company’s new TVs for 2022 feature Samsung Gaming Hub, a portal within a set’s Tizen innovative TV interface to access cloud services, with Stadia Pro and GeForce Now as the first ones out of the gate.

Samsung added the Xbox TV app to Gaming Hub in June and just this week announced that the Amazon Luna game streaming service will soon be coming, making sets with the Hub an obvious destination for gamers looking to leave their consoles behind.

As the TV business competition heats up, it's LG and Samsung's turn.

For both cloud-based and console-based gaming, big-screen TVs make a great choice. So it’s no surprise that major Korean rivals have made recent advancements on this front. As the two battle it out in cloud gaming, viewers can expect to see more gaming-related services and features.

  • Another factor is the increased competition caused by decreased demand. It is due to two factors:
    Many homebound people buy TVs to make their indoors more enjoyable during the “lockdown” phase of a pandemic; the recent rise in the cost of living has forced remaining buyers of discretionary items such as TVs to cut back on their spending.
  • Samsung’s recent entry into OLED manufacturing has resulted in unprecedented OLED TV price declines by 2022. TV production will also decline as panel-makers adjust output to meet current economic realities and future forecasts.


Later in the year, consumers can anticipate significant price reductions as the economic effects of supply-demand ripple through the economy. Anyone shopping for a new TV should watch for discounts or hold off until Black Friday. With the new innovations from Samsung and LG, these bargains will benefit everyone, but gamers will benefit the most.